POCO

POCO, formerly Pocophone by Xiaomi and POCO by Xiaomi, is a smartphone company which was founded as a sub-brand of Xiaomi in 2018 and spun off into an independent brand on January 17, 2020. It produces budget and mid-range smartphones.

Sub-brand of Xiaomi (2018-2020)
In August 22, 2018, Xiaomi announced the POCO F1 in, (known as Pocophone in global markets). The device gained wide popularity due to its price-to-performance ratio, compared to other similarly or higher priced competitors, and reportedly became the best-selling smartphone in online sales in India, notably surpassing the  which it was frequently compared to by many websites and news outlets. The POCO brand was initially intended to be the flagship of the Redmi line, but Xiaomi decided instead to create a new sub-brand to compete with OnePlus.

Independent brand (2020-present)
POCO released no new devices in 2019. Its Indian division was officially spun-off into an independent brand on January 17, 2020, with its global counterpart following on November 27. Its smartphones are marketed as being "Made In India", despite many of them being rebadged Xiaomi phones which are manufactured and assembled in China. The company introduced several new models in 2020, including the POCO F2 Pro, POCO X2, POCO X3, POCO M2 and POCO M3.

In February 2021, POCO India launched its new mascot with the slogan "Made of Mad". On March 22, the POCO X3 Pro and POCO F3 were globally announced and released later the same week.